Today, I had the opportunity to catch up with a very dear old friend who has owned and operated his own security company for over a decade now. When I asked him how business is going, he quipped, "There's always crime."
Of course my friend was being facetious... he hasn't been so successful by just assuming that "There's always crime"... he has always known that, in order to stand out in a huge crowd of alarm companies, he had to be one step ahead of his competition. Yes, a "mom and pop" company has the opportunity to be one giant step ahead of the giant competition.
How?
Service
- My friend's company stands out because of the little things...like "You tell me the best time for you, and I'll make it work"...or..."Here's a discount for paying for the year in advance."
- My friend works extremely hard for his customers and that heart shines through.
- Let's face it... without delivering a quality product or service... you have nothing... well nothing but a fight to the bottom of the barrel because everything will become about being the cheapest.
- My friend does excellent work, using excellent materials, and, if there are any problems... he makes sure he fixes them to his customer's satisfaction...wow
My friend knows that he can confidently look any customer in the eye and ask to be referred. People love to tell their friends about great service they received or a great product they bought. Why not?
Assess your business. How can you increase your referrals? It might just be a matter of asking... or saying thanks.
While we're on the topic, is there anybody you can refer us to? Please spread the word, and let us know. We promise to send you a thank you note!!
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