A Strong Brand

I'd like to introduce you all to a company that has done the right things to build a strong brand. They are called Skeet and Ike's Organics, and are manufacturers and distributors of organic foods.

Among other things, here are some reasons why their brand is so strong...

1) Great Products. I know we have said many times that, in order to succeed in business today, you must provide quality products, but Skeet and Ike's products are exceptional.

2) The story of Ike. Ike was the dog of one of the partners and his story, which is found on the website, will move anybody...I laughed and cried learning about him, and felt a real emotional connection.

3) They have earned a strong reputation and built tremendous goodwill. When Willie and I participated in Team H2V, the cycle across Canada to benefit Type I Diabetes, Skeet and Ike's supplied all 25 of us with enough delicious snacks to last the entire trip...they shipped the skids to Halifax, NS...no questions asked...no problem.

4) They have a sincere goal to achieve a Zero Carbon Footprint and are taking every possible step to succeed at it. This company has proven that, to be successful in business does not mean that you can't consider and respect the environment.

As previously mentioned, these are only some of the ways Skeet and Ike's has built their strong brand, but they are the ones that stand out the most for me.

Ask yourself, do our products exceed expectations? Have we shared our story? Are we charitable? Are we trying to make a difference in the world?

If the answer to any is "no", then turn it into a yes...your brand will be all the better for it.

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