Saturday, January 26, 2008

Branding No Money Marketing

What is the secret to creating a brand?
More importantly, what does it cost a company to create a brand? Well, in keeping with the No Money Marketing theme... you guessed it... it doesn't cost a cent to create a brand.
The answer to the first question is, simply, passion.
Passion for giving a company an identity... for instilling that same passion and enthusiasm into each and every person working within that company.
People... not products... are the foundation of every brand. It costs nothing to facilitate pride and ambassadorship amongst owners, employees, suppliers and customers. It begins with passion.
Willie and I have joined forces because we share a passion for No Money Marketing.. and a passion for teaching people the art of No Money Marketing. We are living our brand, and developing our brand under your watchful eye... we are our own guinea pigs.
You are part of the brand that is No Money Marketing. We want you to ask us questions... we want to know what you need to learn about... what are your challenges? Your feedback will literally determine the content of this blog and the many other products we will bring to you. We will build our brand based on you. We have the passion, you have the need. What a brand it will be!
We are committed to providing complete, step by step instructions for every one of you to actually be able to create a plan, and, most importantly, execute that plan, with the ultimate result... a stronger market presence and a bigger bottom line.
We are just getting started, so pony up with the questions and enjoy the ride!!

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