Largely businesses use advertising because they don't know what else to do, don't have the time to do the research and so, like their RRSP contributions, they get and 'expert' and trust them with their money.
This is lazy and it is one of the main reasons that 90% of businesses end up out of business.
I'm sorry, but we are hear to help and not telling the truth just wouldn't be prudent.
You need to stick to a plan and you need to realize that there is an extensive amount of marketing that can be done the old fashioned way. With effort and using your brain.
With that said here is another tactic that makes endless amounts of good will and will invariably improve your bottom line.
Public speaking.
What are you an expert at? Call up your local rotary club, chamber of commerce, school or PTA and ask them if you can come an help their members out by educating them on your expertise.
Just like a blog entry is giving people information, your real world blog - speech - should give people information that they really want. Information that will make them want to contact you again so that you can sell them your products as solutions.
Inform the public of what you do, how you do it and why, and if you do a good job they will reward you with sales.
The only expense is your time.
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