Basics First

It never ceases to amaze me how much we are all willing to pay in order to make that next sale or have the next "perfect" system. We'll do anything to make it better when, in principle, right in front of us, we are leaving money on the table because of poor service and follow up.

The greatest No Money Marketing tip I probably could ever give is this:

• Get the basics down first

Look at your business, whether that is 100 employees or just you, with a very critical eye and see if you are really maximizing all the interactions you are having. Are you leaving people feeling that you are remarkable?

Here are some questions to ask:

• Is answering the phone a priority and if it is, is it answered the same every time? Professionally? Purposefully?
• Do you have a sales system that is followed?
• Will you go over and above to help someone?
• What do people say about your business? Have you asked?
• What is your response time to questions?
• What is your follow up time like? Do you follow up 100% of the time? Why not?

Answer these questions properly and then acting on them will guarantee to increase your revenue and profit. Not a penny spent.

Stop looking outside for answers when you can look inside first and definitely find the answers.

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