Never Mud Wrestle a Pig

There's a saying that goes..."Never Mud Wrestle a Pig...you both get dirty and the pig doesn't care"...
My dad said that to me one day at the office when we were being baited by a competitor to get into a mud slinging contest. I was enraged by the negative, downright untrue things that were being said about our company and wanted to take legal action to quiet them down.
Of course my emotions were getting the better of me at that moment, but once I listened to my father's voice of reason, I calmed down and became rational. He was right. We always took the high road when it came to our marketing message and operated under the belief that "they offer a good product, but here are the reasons why we are better." It was a tremendously successful route to take and we never had to be ashamed of our message.
You see, we are of the opinion that your marketing should always be positive in nature. It is far better to focus on all of the wonderful benefits you will provide for your customers rather than pointing out the flaws in your competition.
If you are being attacked by a competitor, check-in with your network, without mentioning your competition or what they are saying. Most likely, none will have been affected or impressed by the negativity and any who may be waffling will have the chance to raise their concerns.
In addition, take the time to reiterate your marketing message through newsletters, blogging, e-letters, press releases, etc...
Take the high road and leave the dirty low road to the pigs.
Digg this
Stumble it
Del.icio.us