What's In The Box

When I was little my mother used to take us over to our Nana's house at least once a week. I was about six years old and right at the stage of development where I was easily bought. My Nana, like all grandparents, new this all too well and she always had a treat for me.

We would trundle over to here apartment and I would walk in the door ready for the routine of hugs, kisses and questioning, but my eyes would be scouring the room for what I was going to get. I was six and mercenary at best. Cookies, licorice, a hot wheels car, you just never new what it was going to be. But rest assured it would be great and I was always on the edge of my seat in anticipation.

Then one day the bar was raised.

Cracker Jack's came into the picture. Not just any old box of Cracker Jacks. We were talking about a box of unbelievable popcorn covered in hardened caramel, with caramel covered peanuts and...

...the threat of a FREE TOY inside!

Treats and toys combined in wonderful unison. I was in heaven. The prize inside turned out to be a porcelain animal and you could collect all twelve. Not only were these little animals cool, there was a squirrel, an elephant, a skunk, a monkey and another eight beauties. I wanted them all. In fact I would go so far as to eat as much Cracker Jack mix as humanly possible just to get my hands on one of those incredible creatures. I would do anything for that company because they did so much for me.

Have you ever just sat down and eaten three boxes of Cracker Jack's so you could see if the prize inside was one you needed for your collection? Have you ever bought a box of cereal to get the prize, or maybe a car to get the Big Gulp cup holder?

For me, every time I see one of those miniature porcelain critters I think of my Nana and how much she loved me.

Now, this story isn't about me it is about how you can get the kind of brand loyalty Cracker Jack's received from me. The type of loyalty that is emotional and forever. The kind we all look for where people will tell a story about you. Being remarkable is simply developing your product or service to the point where someone is "able" to make positive "remarks" about you.

You are then, literally, remark-able.

What's your free prize inside?

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