Remarkable Reminder

After my last post, I thought more about the importance of recognizing what makes you remarkable and thought it might be useful to set up an exercise to help to remind you of those invaluable qualities behind you and your business.

So, set yourself up to get in touch with your Remarkable and answer the following questions...

1. What do our customers appreciate about us?
2. What do our suppliers appreciate about us?
3. What do our competitors fear the most from us?
4. What do we do better than anybody else?
5. What makes our product(s) exceptional?

You may have conducted a similar exercise to identify your strengths in a SWOT Analysis. If you have, then take the opportunity to check-in to ensure that you are still strong where you need to be, and to identify any new strengths. We also recommend that you have your employees complete the exercise as above. Give modified versions, to a few willing customers and suppliers. Obviously you won't be able to have your competition complete the exercise, but maybe your customers or suppliers will provide some respectable competitive intelligence.

Once you compile the results, the common themes will stand out, some may even surprise you, and all will give you a clear idea of those things about your business that make you remarkable. Summarize those qualities and share the document with your employees. Then concentrate your marketing efforts on spreading the word.

Let us know if you'd like our help in marketing YOUR remarkable.

Digg this
Stumble this
Del.icio.us